Meltdown Studios - Visual Identity

Brand Name: Meltdown Studios About the project: Meltdown Studios is a record label dedicated to amplifying the voices of up-and-coming artists in the alternative, indie, and punk scenes. They carve a niche by championing raw talent and pushing the boundaries of mainstream music. Our task was to craft a brand identity that reflects this rebellious spirit and attracts a passionate audience of music enthusiasts. Target Audience: Meltdown Studios targets young music lovers (16-30) who actively seek out alternative sounds beyond the mainstream. These individuals value artistic authenticity and connect with the raw energy and DIY spirit of underground music. They're tech-savvy and active on social media, consuming music through streaming platforms and attending local shows. How We Solved It: To encapsulate Meltdown Studios' intense energy, we explored molten metal shapes and vinyl record elements before finalizing an abstract, flame-inspired logo with five bold molten circles subtly forming the letter M in bold black and red conveying the raw, rebellious spirit of their underground music.