The Waterlift project replaced a templated Shopify landing with a conversion‑focused Framer build. The core solution was adopting the Framer Commerce plugin to integrate a Framer front‑end with a Shopify back‑end, delivering a seamless buybox (subscription + one‑time), clean event tracking, and A/B/C price testing. This setup moved Waterlift ahead of “dummy” Shopify themes by enabling fast, no‑code design exploration, rapid positioning experiments, and scalable iteration without developer bottlenecks – while keeping checkout reliability and analytics intact.

Waterlift hired Kichigin Studio to rebuild their PFAS-filter landing, integrate Shopify, and A/B/C test pricing to lift conversions from 5% to 10%

Goal: Replace a low‑quality landing with a premium, fast site that clearly explains Waterlift’s PFAS removal and drives purchases. Target: lift conversion from 5% to 10%.

Commerce & Analytics:

Embedded buybox with subscription and one‑time options, integrated to Shopify checkout.

A/B/C price testing on both pages; Meta Pixel events: PageView, AddToCart, InitiateCheckout, Purchase.

Full flow validation: Framer → Shopify → Meta, desktop and mobile.

Process & Timeline: 10–14 days

Design iterations to a final approved layout.

Technical setup: domain, checkout, analytics, testing.

Launch, handover, and one‑week post‑launch support.

Deliverables:

2 responsive Framer landings, premium visual polish.

Working buybox with variations, 95% faucet fit messaging, lifetime warranty.

Analytics dashboard and instructions for the marketing team.

Risks handled: Framer–Shopify embed reliability, accurate Purchase tracking, price‑split integrity. Contingencies included for custom development if needed.

Result: A clear, conversion‑focused site that communicates lab‑verified PFAS removal, simplifies the buying decision, and enables rapid pricing experiments to reach the 10% conversion target.