I've been working on building a scalable marketing operations and lead generation structure. It's been a tough process, but with the right team, processes, and tools, we're making progress. Our goal is to generate more marketing-sourced leads and increase our overall lead-generation efforts. We're taking a data-driven approach to this, analyzing our current efforts and making data-backed decisions to optimize our processes and improve our results. It's a lot of work, but it's exciting to see the impact we're making on the business.