Resign for Biossance: Skincare deserves a beautiful interface.

This project involved a complete website redesign for Biossance, a sustainable skincare brand, as part of a UX/UI design course. Leveraging Figma, I conducted user research to develop a user persona. This persona informed the creation of detailed wireframes and user flows, ensuring a user-centered design approach.

The need for a redesign is evident to simplify the user journey, prioritize Biossance's mission, product details, and strategically showcase reviews, ensuring a more seamless and informative online experience.

“The demand for "kind" makeup has increased significantly in recent years, as consumers become more aware of ethical practices in the beauty industry. Brands have proven that it is possible to achieve flawless beauty without harming animals.” (proquest)

Consumers opting for "kind" makeup brands are sending a clear message to the beauty industry: it is possible to look radiant without compromising animal welfare. This trend not only reflects a change in consumer habits but also a greater commitment to animal rights. (proquest)

Whether her lipstick is labeled "fire-engine red" or "passion flower pink," one label that matters deeply to today's beauty consumer is "cruelty-free," (proquest)

The demand for "kind" makeup has increased significantly in recent years, as consumers become more aware of ethical practices in the beauty industry. Brands have proven that it is possible to achieve flawless beauty without harming animals. (proquest)

Based on a nationwide survey of 1,266 women, aged 18-60+, Overwhelming majority, 74.6%, would purchase a product labelled "cruelty-free" over one without that label if other factors, such as price and quality, were equal. (proquest)

After deeply researching, I have created a persona of a customer whose needs are aligned with the more recent trends in beauty and skincare.

I want to create a website design that immediately shows Farrah that she is in the right place. This must contain elements of natural, cruelty-free, vegan skincare that will match her new lifestyle change as a vegan. Biossance must showcase that her needs are met right away so she does not leave to find another brand. This website will contain a colour palette of natural and neutral tones, as well as minimalistic typography and hierarchy to represent clean and natural beauty.

The solution involves a user-centric redesign for the Biossance website, simplifying navigation, prioritizing product details, and strategically showcasing reviews. This ensures an intuitive and informative experience tailored for those prioritizing ethical beauty choices.