My Lovely Feline
Fadel Mbacke
My Lovely Feline is an independent DTC brand that launched in 2017 with the goal of changing the cat care industry forever. The brand needed a complete redesign that respected its original color palette and appealed to two different demographics boomers and milennials.
I handled the entire brand design and development, and the outcome was great: taking the brand from 0 to 1 million dollars in revenue in a single year.
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Posted Jun 23, 2025
The brand needed a complete redesign that respected its original color palette and appealed to two different demographics boomers and millennials.
