Built with Jitter
An established brand with a following to match
PAVOI had built a loyal Instagram audience of over 120,000 followers before I came on board. The brief was to evolve the social content, bringing fresh visual direction to feed posts, stories, and animated content across multiple campaigns, without losing what had already built that following.
Scroll-stopping content
Feed posts were designed to stand out and hold attention. Custom animations built in Jitter, strong typography, and bold layouts gave each post a reason to stop on. Every piece was considered as a standalone design as well as part of a wider content strategy.
Interactive storytelling
Stories were designed to encourage participation rather than passive viewing. Polls, stickers, and culturally relevant prompts gave the audience something to respond to.
Audience response
The graphics and illustrations consistently generated strong engagement in the comments, with followers tagging friends and responding directly to the content. Here are some of my favourite comments:
57 likes · 1K views · Mar 31, 2026
Social content design for PAVOI, a DTC brand with 120k+ Instagram followers. Feed posts, stories, animations, and campaign graphics across multiple campaigns.
Timeline
Feb 17, 2025 - Mar 1, 2025
