With a devoted following of 120,000+ on Instagram alone, PAVOI has established a powerful brand presence that resonates with their audience. Our challenge was to preserve this distinctive visual identity while exploring fresh, creative directions that would elevate their digital presence.

In today's fast-paced digital environment, capturing attention is paramount. Our strategy focused on creating thumb-stopping moments through custom animations (developed in Jitter), striking imagery, and innovative layouts. Each element was meticulously crafted to disrupt the endless scroll and create meaningful engagement opportunities.

We transformed passive viewing into active participation by designing content specifically for interaction. Every story element incorporated thoughtful touchpoints—intuitive buttons, engaging polls, and interactive stickers—that invited audience involvement. By leveraging contemporary humor and trending topics, we created content that felt personally relevant, encouraging deeper connection with the PAVOI brand.