OneDegree Website Revamp on Alchemy

OneDegree Website Revamp on Alchemy Theme

Redesigned and optimized the OneDegree Shopify storefront on the Alchemy theme, focused on improving product discovery, engagement, and conversion. The project covered layout restructuring, content integration, and on-site personalization to create a smoother path from browsing to checkout.

Key Contributions:

1. Optimized 31+ product pages with CTR-focused layouts. 2. Integrated custom UGC video content to build trust and engagement. 3. Applied advanced conversion rate optimization across key pages. 4. Implemented personalized product recommendations to lift cross-sell and AOV.

Tools: Shopify, Alchemy Theme, Liquid, JavaScript