Atlas Onboarding Experience Design

Atlas is an AI-powered travel planning platform that helps users generate personalized itineraries based on their preferences. The goal was to design a complete onboarding experience that introduces the product clearly while capturing user data needed for personalization.

The entire onboarding flow was designed end-to-end across 8 screens, from first impression to full user profiling.

The onboarding needed to balance three core goals:

Communicate Atlas’s value instantly

Keep sign-up friction as low as possible

Collect meaningful user preferences for AI personalization

The main risk was drop-off before users reached the point where the product becomes useful.

I designed a structured onboarding experience that guides users step-by-step from discovery to personalization.

Designed a focused hero introducing Atlas as an AI travel planner, optimized for clarity and curiosity to drive entry into the onboarding flow.

Created a minimal sign-up experience paired with a strong visual storytelling element.

On the right side, I designed a branded illustration featuring dynamic data cards that reinforce trust and product credibility, including:

“120+ countries covered”

“24/7 AI Travel co-pilot”

"1.2M+ Trips planned"

This section served as subtle social proof while staying visually aligned with Atlas’s identity, reinforcing value without adding friction to sign-up.

A progressive, 6-step question flow designed to feel conversational and lightweight:

What kind of traveler are you?

How often do you travel?

What destinations interest you the most?

What's your typical travel budget?

How did you hear about Atlas?

What should we call you?

Each screen was designed with a consistent layout system, clear hierarchy, and smooth transitions to maintain engagement.

The onboarding was built around progressive disclosure, only one decision per screen to reduce cognitive load and keep momentum high.

The flow moves from behavioral intent → preferences → identity, ensuring the system gathers both practical and personal inputs needed for accurate AI travel recommendations.

The final experience transforms onboarding into a guided, high-signal journey instead of a traditional signup barrier.

Strong first impression through a focused hero

Sign-up screen enhanced with embedded social proof and brand storytelling

Smooth, low-friction onboarding flow

Structured data collection for personalization

Improved engagement through step-by-step progression

Instead of feeling like a form, onboarding becomes the beginning of the Atlas experience.

Users are gradually profiled in a way that feels natural, enabling Atlas to immediately generate more relevant and personalized travel itineraries from the first interaction.

Services: Figma Design + Framer Development · Onboarding Flow Design · SaaS Website Design · Responsive Web Design · Product Design · UX Design