TaccoMacco: Creating a "Netflix of Reading" for ‘Rural India’.
Kumar Abhishek
UX Designer
Entrepreneur
Product Designer
Adobe XD
Canva
Procreate
TaccoMacco
How i founded, designed and hustled in
Developing a mobile app featuring mobile-first novels and comics tailored for rural and semi-urban India, introducing an innovative ‘Rent a Chapter’ pricing model.
Role: Founder, CEO, Product Designer, Product Manager, Art Director and Marketing.
Skills Used: Leadership, UI-UX, MVP creation, User Research, Market Research, Brand Identity Creation, Fund Raising, Marketing and Entrepreneurship.
Tools Used: Adobe XD, Canva, Google Suite, ZOHO Suite, Google Analytics, Mailchimp, Asana, Procreate, Sketchup, Andriod Studio and Firebase.
Location: New Delhi, India
Overview:
I began my career as an architect but switched to storytelling after four years. I created a motion comics platform and launched a YouTube channel, TaccoMacco, focusing on animated edutainment stories.
In 2016, I co-founded TaccoMacco, an edutainment platform sharing Indian stories.
By 2017, we decided to pivot into a mobile-only platform for short stories, novels, and comics, aiming to enhance self-publishing while catering to vernacular India's (Bharat’s) preferences.
Note: This case study focuses on the mobile-only platform. Also it was incepted in 2015-16 and thus research and analysis reflects needs of that era.
See full case study here.
See media coverage here.
