How i founded, designed and hustled in

Developing a mobile app featuring mobile-first novels and comics tailored for rural and semi-urban India, introducing an innovative ‘Rent a Chapter’ pricing model.

Role: Founder, CEO, Product Designer, Product Manager, Art Director and Marketing.

Skills Used: Leadership, UI-UX, MVP creation, User Research, Market Research, Brand Identity Creation, Fund Raising, Marketing and Entrepreneurship.

Tools Used: Adobe XD, Canva, Google Suite, ZOHO Suite, Google Analytics, Mailchimp, Asana, Procreate, Sketchup, Andriod Studio and Firebase.

Location: New Delhi, India

Overview: I began my career as an architect but switched to storytelling after four years. I created a motion comics platform and launched a YouTube channel, TaccoMacco, focusing on animated edutainment stories.

In 2016, I co-founded TaccoMacco, an edutainment platform sharing Indian stories.

By 2017, we decided to pivot into a mobile-only platform for short stories, novels, and comics, aiming to enhance self-publishing while catering to vernacular India's (Bharat’s) preferences.

Note: This case study focuses on the mobile-only platform. Also it was incepted in 2015-16 and thus research and analysis reflects needs of that era.

See full case study here.

See media coverage here.

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I founded TaccoMacco and designed its Android mobile app. Led product development and marketing, while also creating e-book cover designs and social media conte

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