Turning four different interviews with

Turning four different interviews with multiple camera angles into a high-converting VSL was no easy task.

Here’s how I tackled the workflow:

Footage Mapping: I laid out all the raw cuts and multi-cam angles to get a clear, top-down perspective of everything I had to work with.

Story Crafting: I pared down four separate voices and pieced together a seamless, high-converting narrative arc.

Pacing & Music: I selected the exact tracks needed to drive the energy forward and set the right emotional tone.

On-Brand Motion Graphics: I designed custom visual callouts, text animations, and graphics to match the brand identity and maintain viewer retention.

Sound Design & Audio Polish: I finished with full sound design—cleaning up dialogue, balancing audio levels, and adding subtle risers and impacts to give it a sharp, cinematic feel.

Here’s a quick clip from the final cut. How did it turn out?