Bombos: Google Ads search campaign and landing pages

Problem

Bombos, an AI platform for SMBs, needed positioning and a way to reach SMB buyers who search for help, plus a large website that had to stay consistent.

Approach

Positioning based on customer conversations; editing of a 300+ page website; Google Analytics setup; a Google Ads search campaign with dedicated landing pages; blogs and a newsletter.

Expected result

Search traffic landing on pages that match the searcher's question, so clicks are expected to turn into more demo requests than with a generic homepage. Results are measured in Google Analytics.