A new name. The same

A new name. The same generous spirit.

Les Filles Fattoush launched Cuisine Fattoush, and I helped bring that next chapter to their Shopify store.

The challenge was to make the change feel clear and welcoming while keeping the products and familiar shopping experience in place.

Working from the client’s brand guidelines and visual assets, I adapted the new identity into a homepage banner, an announcement window and an editorial section. Warm yellow, oversized patterns and a beige star frame the story, with two pita chips bringing the food into the composition.

The launch announcement works in French and English, on desktop and mobile. Each entry point leads to the story behind the new name.

Explore the full case study https://www.behance.net/gallery/256371269

See it live https://lesfillesfattoush.com

Web adaptation and Shopify integration by NexusHub Studio. Brand identity and visual assets supplied by the client.