Data-Driven Targeting for Meta Campaigns

Swipe through to discover the data-based targeting strategy that transformed our client's Facebook & Instagram campaigns, slashing cost per lead by 72% while exceeding industry benchmarks.

These standard methods delivered a 4.2% conversion rate—within industry norms but leaving significant room for improvement.

On August 1, we implemented our advanced data-based targeting methodology—a sophisticated approach underutilized in the Armenian market due to its technical complexity.

This strategy leverages existing high-quality data assets to create precisely targeted audience segments, focusing exclusively on high-intent prospects.

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