E-commerce Funnel Optimization

From $120 to just $30 per acquisition while TRIPLING ad spend and maintaining ROAS. Swipe to see exactly how we did it.

Seven months ago, our client was spending $120 to acquire each customer—well above product margin and throttling scale. Something had to change.

We consolidated 47 messy ad sets into 5 strategic super-audiences with tiered exclusions to eliminate overlap.

This approach ensured we weren't just chasing low-ticket impulse buyers but targeting high-value customers.

We integrated Meta Ads, Google Ads, GA4, Shopify, Recharge, Klaviyo, Looker Studio, server-side GTM, Cloudflare, and Hotjar into a seamless ecosystem.

Next up: We're expanding to TikTok Shop and Pinterest Ads using the same proven framework, forecasting an additional 20-25% scale at ≤USD 33 CPA.

CLICK HERE. 👇