Overlander is a fully self-developed design study that explores the intersection of industrial design, 3D modeling, and digital interaction.
Every aspect of the project — from the vehicle architecture to the digital interface — was designed from scratch, reflecting a truly multidisciplinary process.
Made in @framer
From Sketch to System
The project began with a conceptual framework centered on modularity: one chassis, infinite configurations.
From early hand sketches to advanced 3D exploration, the goal was to design a cohesive design language capable of expressing versatility and power without losing refinement.
Integrating 3D in Web Experience
The project was later extended into Framer, where 3D animations from Blender were optimized and embedded to create immersive, scroll-based storytelling.
By exporting motion sequences as interactive GLTF or Lottie animations, Framer becomes a canvas where product design, UX, and narrative merge seamlessly.
This approach demonstrates the potential to create real-time 3D experiences directly within a web environment, making design storytelling not just visual — but alive.
Outcome
The final result is not just a concept vehicle — it’s a living case study of what modern design can become when disciplines dissolve into one another.
Overlander stands as an example of holistic creation: a process where every pixel, surface, and movement contributes to a unified vision of intelligent mobility.
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Posted Sep 27, 2025
Overlander stands as an example of holistic creation: process where every pixel, surface, and movement contributes to a unified vision of intelligent mobility.