we faced some issues during the process, but managed them successfully and delivered a solid solution. The CEO preferred not to make frequent changes to the website, so what he really needed was a landing page combined with an interactive website. That's what I served to them. All done in @framer Design Concept

The core idea was to create an interface that feels as precise as an engineered system. Every component, spacing, and animation follows the same logic of clarity and reliability that defines HI’s real-world projects.

The goal: make complexity look simple, turning technical information into an intuitive digital experience.

HI is the digital identity of an Italian company specializing in industrial electrical systems and photovoltaic installations.

The website was designed to reflect the company’s dual soul — engineering precision and human clarity — through a visual language that’s minimal, functional, yet deeply narrative.

The website uses a scroll-based storytelling approach, guiding the user through the company’s expertise step by step — from electrical systems to photovoltaic solutions, maintenance, and service.

Each section reacts dynamically to the scroll, introducing a sense of rhythm and mechanical precision: components slide, fade, and realign as if following an engineered sequence.

Progressive Disclosure: Technical data appears only when relevant, keeping the interface clean but informative.

Scroll-Driven Transitions: Each movement has purpose — a visual metaphor for energy flow and connectivity.

Interactive Diagrams: Minimalist vector graphics respond to hover and scroll, transforming static systems into living structures.

Smart Layout System: Built modularly in Framer, allowing future scalability without sacrificing performance or visual consistency.

The result is not just a corporate website — it’s a digital translation of industrial design thinking.

Through smooth animations and purposeful motion, HI’s story unfolds as a narrative of precision, energy, and trust.

It’s a space where design serves engineering, and storytelling serves clarity.