Carati Jewelry — E-Commerce UX

Carati Jewelry — E-Commerce UX Architecture & Mobile Checkout Redesign

Role: UX/UI Designer (Ariana Isabella @Circular Digital)

The Challenge: Traditional jewelry e-commerce forces users to browse by product type, causing friction for gift-shoppers. Additionally, Carati’s mobile checkout was unoptimized for touch, and its 6 physical stores were hidden deep in the menu.

The Execution: Engineered a dual-navigation taxonomy (browsing by occasion vs. product), redesigned the mobile checkout with WCAG 2.1 AA compliant 44x44 px touch targets, and placed an intuitive 2-tap Store Locator on every product page.

The Result: A frictionless mobile purchase flow and an omni-channel user journey connecting 40 years of offline heritage with modern e-commerce performance.