MIRA Safety B2B Platform Redesign

𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁: In the high-stakes world of protective equipment distribution, B2B wholesalers face challenges with outdated websites that hinder sales, confuse partners, and fail to showcase product reliability. Fragmented navigation, poor usability, and lack of tactical authenticity lead to low conversions, lost partnerships, and weakened brand positioning. Distributors struggle to quickly access mission-critical gear details, pricing, and ordering in hazardous environment contexts, resulting in missed opportunities and inefficient operations.

𝗠𝘆 𝗥𝗼𝗹𝗲 𝗮𝗻𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: As the lead designer for MIRA Safety's B2B wholesale platform, I spearheaded the redesign of their website into a high-performance sales and partnership hub. My goal was to elevate MIRA Safety as the technological benchmark in tactical protection through enhanced usability, clarity, and conversion for distributors and partners.

To achieve this, I blended tactical authenticity with modern sophistication—Apple-level polish meets tactical engineering. Through user research, wireframing, and iterative prototyping, I crafted a visual language that conveys strength, safety, and heroism, ensuring an authoritative yet accessible experience.

𝗞𝗲𝘆 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗼𝗳 𝗠𝗜𝗥𝗔 𝗦𝗮𝗳𝗲𝘁𝘆 𝗕𝟮𝗕 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺: 𝗧𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆: Visual design rooted in military-grade precision, building instant trust with professionals. 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻: Intuitive product catalogs, search, and filtering for rapid access to protective gear. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀: Personalized portals for wholesalers with real-time pricing, inventory, and order tracking. 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗽𝗵𝗶𝘀𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Sleek, Apple-inspired interfaces that balance heroism with professional polish. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱: Clear CTAs, streamlined checkout, and trust signals to boost sales velocity. 𝗠𝗶𝘀𝘀𝗶𝗼𝗻-𝗖𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Interactive specs, certifications, and case studies highlighting reliability in extreme environments.

𝗜𝗺𝗽𝗮𝗰𝘁: The redesigned MIRA Safety B2B platform revolutionized wholesale partnerships: 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Streamlined navigation reduced time-to-purchase and enhanced partner satisfaction. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Tactical-modern design increased sales conversions and distributor engagement. 𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Established MIRA Safety as the premium benchmark in protective equipment leadership.

Through strategic redesign and user-centric innovation, the platform strengthened MIRA Safety's global dominance, delivering exceptional experiences that protect those who protect others. This case study highlights expertise in blending authenticity, sophistication, and performance for B2B excellence.