Animated Guide to MRI Procedure

Create an engaging, approachable animated video to help teens and their families learn what to expect from their upcoming MRI procedure.

Undergoing a medical procedure can be confusing, scary and overwhelming. The client and I wanted to ensure that the information was delivered in a way that helped put those fears and questions at ease with a video that would be fun to watch but also informative. In order to address those challenges I developed a style that was colorful, accessible and people focused, with a result that UNC's Developmental Social Neuroscience Lab was able to easily send to families as part of their pre-procedure materials.