Print design for an inclusive sports brand

HUETAPE create high performance sport tape in a range of shades. This allows athletes of all skin tones to use kinisiology tape without it being visible as they perform. The product was created by former dancer Tamisha A. Guy and the brand now has a range of products.

I worked with HUETAPE to prepare for an in person trade show. The initial project included a brochure, backdrop, roll up banners and a table stand. We have since continued to collaborate on packaging designs.

The focus of the design is to highlight the different shades and keep photography as the main element. This combined with clean type and the use of graphic lines creates a clean and minimal but impactful design.

As part of the printing project, I helped consult on the best imagery to use and how to adapt current visual systems to different print scales. This helps do the brand justice and creates a cohesive and considered overall impression.

For areas of the design with more copy, grid layouts help establish a more exclusive and polished look.

Have a project in mind? I would love to learn more, please get in touch and share more about your vision.