A-La-Toi Ecommerce

Pavel U

Brand Designer
Web Designer
Webflow Developer
Adobe Photoshop
Figma
Webflow

Introduction:

Partnering with a sustainable lingerie brand, this project aimed to design and build an online store reflecting eco-friendly practices. As the lead designer and developer, I created an e-commerce platform highlighting the brand's collections.

Objective:

To create an online store promoting sustainable lingerie while offering a seamless shopping experience.

Design Process:

Research & Discovery: Study sustainable fashion trends and brand values.
Conceptualization & Wireframing: Develop design concepts and map out the website's layout.
Visual Design & Illustration: Design layouts and integrate eco-friendly imagery.
Development & Implementation: Build a responsive online store with optimized features.

Key Features:

Sustainable lingerie collections with detailed product information.
Transparent pricing and eco-friendly packaging options.
Intuitive navigation and easy checkout process.

Results:

Positive response from eco-conscious consumers, driving traffic and enhancing brand perception.

Conclusion:

Successfully created an online store reflecting sustainability and empowerment, supporting the brand's mission.
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