On-page optimization

Refining the content, structure, and technical elements of individual pages to improve their visibility in search engine results.

This includes optimizing meta tags (title, description), headers, URLs, and internal linking to align with relevant keywords for the French market.

Ensuring mobile responsiveness, improving page load speed, and implementing structured data are essential technical aspects.

Additionally, creating localized, high-quality content that matches user intent, enhances user experience, and aligns with Zalando’s e-commerce objectives is key to capturing and retaining traffic from French-speaking users.