Analyzed quarter-over-quarter product performance to optimize ad efficiency and increase sales. Key focus areas included Return on Ad Spend (ROAS), conversion rates, and net profit margins. Identified trends in user behavior and implemented optimization strategies for better ad performance. Key Insights: ✅ Increased product views by 20% through improved targeting ✅ Boosted add-to-cart actions by 39% with refined ad creatives ✅ ROAS improved from 2.3 to 2.38 with budget reallocation ✅ Identified higher return rates, leading to customer feedback surveys Strategies Implemented: 📌 A/B testing ad creatives for better engagement 📌 Landing page enhancements for a smoother checkout process 📌 Retargeting campaigns to convert abandoned carts 📌 Customer feedback analysis to reduce product return