AURAY SPF 50 | Sunscreen

AURAY SPF 50 | Sunscreen Packaging & Brand Design

A vibrant sunscreen packaging and visual identity created for AURAY SPF 50, inspired by sunlight, ocean tones, and an active summer lifestyle.

The design features a fresh gradient color system transitioning from aqua blue to warm sunset tones, giving the product a distinctive and energetic shelf presence. I developed the tube packaging, typography, color direction, supporting graphics, and branded promotional visuals to create a cohesive identity across product and marketing applications.

The final concept combines modern skincare aesthetics with a bright, approachable visual language designed for a sun-care and lifestyle-focused audience.

My work included: • Sunscreen tube packaging design • Brand visual direction • Typography & layout • Gradient color system • Product presentation & mockups • Lifestyle advertising visuals • Outdoor promotional design • Print-ready artwork preparation

Let’s turn everyday sun protection into a brand people want to carry everywhere. ☀️✨