The redesign of a local garden center’s app to reflect the company’s newly renovated location. Garden Center wanted a modern revamp to encompass their locations new earthy atmosphere.

Lead UX & Visual Designer tasked with creating a flower catalogue app from conception to delivery.

• Information Accessibility; App needs to be descriptive enough where the user will not feel the need to go elsewhere for information. • Timing; Users need an app that can quickly meet their needs as they multitask. • Visual Users; App has accompanying images for most user flows to facilitate the checkout process.

After brainstorming some ideas on how to create a flower catalogue for garden centers/florists I interviewed potential users on why they would need this app. The user group was composed of people with varying background but found that one common need would be a visually stimulating app. They would like an app that allowed them to choose based on aesthetic imagery that also provided a summary on the plants.

App needed to be descriptive enough where the user will not feel the need to go elsewhere for information before check out.

Users from a certain age group need an app that can quickly meet their needs as they multitask.

As a result of clients being able to complete the checkout user flow in 5 minutes, from around 15 minutes, mobile sales have increased by 15%. The accurate in stock inventory photos have driven traffic to their physical location by 20%.