Harmonizing Data – Animated Explainer for Logi Composer
Aisha Khan
Harmonizing Data – Animated Explainer for Logi Composer
Client:
Logi Analytics (Logi Composer) is a business intelligence and analytics company that provides tools for embedding analytics into applications. Logi Composer is their modern analytics solution, enabling organizations to visualize, analyze, and harmonize data in an intuitive, user-friendly interface for faster decision-making.
Brief:
Logi Analytics required an animated promotional and explainer video to:
Introduce Logi Composer and its ability to simplify complex data visualization.
Showcase key product features like real-time analytics, dashboards, and data harmonization.
Engage potential clients on websites, social media, and presentations with a visually striking narrative.
Process:
Discovery & Research – Studied Logi Composer’s features, value proposition, and target audience in the analytics sector.
Storyboarding – Designed a structured storyboard focusing on the flow of data harmonization to actionable insights.
Visual Style & Design – Developed a sleek, tech-oriented visual design that reflects innovation and data-driven storytelling.
Animation & Motion Graphics – Animated graphs, dashboards, and data elements in a fluid, engaging style to demonstrate the software in action.
Sound Design & Final Delivery – Added professional music and subtle effects to emphasize transitions and maintain an innovative tone.
Challenges
Conveying Complex Data Concepts: Simplifying technical features like embedded analytics and data harmonization into digestible visuals.
Balancing Promo & Education: The video needed to attract interest while also informing enterprise decision-makers.
Maintaining Visual Clarity: Ensuring charts, graphs, and dashboards remain readable while in motion.
Results & Reflection
Delivered a high-quality explainer and promotional video that effectively demonstrates Logi Composer’s benefits and features.
Helped enhance brand awareness and product understanding across digital platforms and sales presentations.
The animation now serves as a key marketing asset to communicate Logi Composer’s innovative edge in data analytics.
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Posted Aug 1, 2025
Animated explainer for Logi Composer, visualizing complex data into actionable insights with sleek motion graphics for business intelligence audiences.
