Kewbie UX Portfolio: Copywriting – Sales emails

Dev Moretti

Copywriter

Email #1: Bold, bright, and super fun SEO maven ready to fall into HER arms

Hello Daniela and Juan
It’s May the 4th, and it looks like the SEO force is with me because I woke up this morning with creative juices a-flowing and ready to bring my bold and brave SEO word-slinger skills to serve our gorgeous HER community.
I say “our community” because since February 2023, I’ve met not one, not two, but three incredible queer AF wonders on HER.
I’ll be eternally grateful to you and your team for creating this safe space for me and four million other non-TERFy users.
And why stop at four million?
There are eight billion people, and in the US alone, 20 million of them identify as members of the LGBTQIA2S+ community.
That’s at least 20 million who should join our fantastic community to meet, date, and make friends with one another.
In less than 10 years, you and your team have already succeeded in creating a thriving online community for more than 10 million FLINTA users across the globe.
Your journey from Dattch to HER is absolutely worth celebrating!
And what better way to do so this Pride than by having more wonderful queers join HER and show the rest of the world how we do love, friendship, and community?
If you’re screaming “YES” at your screen right now, it’s time to take a serious look at my experience, expertise, and authority as the Chameleon Copywriter.
In a world where content and data reign supreme, you need a writer who can adapt to changing trends and create copy that truly resonates with your audience.
As a conversion copy, content, and UX writer and editor with outstanding SEO skills, I bring over a decade of experience to help your brand stand out and make a lasting impression on your audience.
Your content should rank high on search engine results pages, and I know the ins and outs of creating compelling and informative articles that will appeal to HER readers and search engines.
With me as your copywriter, you can expect high-quality, engaging content that’s backed by data, science, and research.
The result?
HER readers enjoy a delightful learning experience, which ultimately leads to increased brand loyalty and customer retention.
I’ve got the power to make the HER blog sparkle, and I know we can make some magic together!
So, what are you waiting for, darlings?
Let me know when your application form is accessible so that I can dazzle you and strut my stuff on your specially rolled-out digital red carpet!
Are you ready for a fireworks display of fabulousness?
Dev N Moretti, the Chameleon Copywriter

Email #2: From Zumba to Zumbini, the Chameleon Copywriter keeps your 15 million participants moving, motivated, and accountable!

Since the 1990s, you’ve already touched the lives of millions in more than 200,000 locations across 186 countries.
Here’s the thing.
You can still achieve more to make your fun, effective, and infectious workouts accessible and inclusive to millions more.
Everybody and every body should be able to step into happy and get in the groove as they strive for a healthier and more active life.
From Colombia to the world, Zumba is a global phenomenon with true staying power that deserves to reach an even larger audience.
How can I help you move the world?
By making your brand stand out and make a lasting impression with my decade of experience writing optimized content that converts as your conversion copy, SEO content, and UX writer and editor.
Imagine if you ranked higher on search engine results pages and your content consistently engaged your audience.
I know the ins and outs of creating user-centric copy and compelling and informative articles that appeal to readers and search engines.
My background as an accomplished writer, editor, and language teacher with SEO expertise makes me the marketing creative of your dreams.
Much like chameleons, who can change their colors to adapt to their environment, I adjust my writing style to suit your brand’s needs.
With me as your copywriter, expect high-quality, engaging content that’s backed by data, science, and research.
In a world where content and data reign supreme, my UX, conversion, and SEO expertise will help your brand achieve its goals and stand out in a crowded digital landscape.
What are your next steps?
Explore A Work In Progress and familiarize yourself with my professional story.
Browse my portfolio.
Let’s be bold, bright, and beautiful one copy at a time.

Email #3: Australian dog content website

As an Australian dog business, you should reach the widest audience possible to inspire people to get the most out of life with their furbabies.
Dog lovers in Australia and beyond should benefit from your expertise and be inspired to care for their companions so they enjoy happy and healthy lives.
Whether your readers work from home or want to travel with their pups, they should get access to the latest information and resources to ensure they experience the best of what life with a dog has to offer.
Here’s the thing.
Establishing yourself as an authoritative, valuable resource can be a challenge.
That’s where the Chameleon Copywriter comes in!
As your conversion copy, SEO content, and UX writer and editor, I help your brand stand out and make a lasting impression on your audience.
Imagine if you ranked higher on search engine results pages and your content consistently engaged your audience.
In the digital marketing landscape, you should count on a writer who adapts to rapidly changing trends and creates content that speaks directly to your audience.
I’m the marketing chameleon you seek.
With over a decade of experience writing optimized content, I know the ins and outs of creating compelling and informative articles that appeal to readers and search engines.
My background as an accomplished bilingual writer, editor, and language teacher with SEO expertise makes me the marketing creative of your dreams.
Much like chameleons, who can change their colours to adapt to their environment, I adjust my writing style to suit your brand’s needs.
Whether you need website copy, blog articles, product descriptions, or landing pages, I have the skills to design content that connects with your market and drives conversions.
With me as your copywriter, expect high-quality, engaging content that’s backed by data, science, and research.
Your readers enjoy a delightful learning experience, which ultimately leads to increased brand loyalty and customer retention.
In a world where content and data reign supreme, my conversion and SEO expertise will help your brand achieve its goals and stand out in a crowded digital landscape.
Partner with me today and take your brand to the next level with compelling, optimized content that informs, engages, and converts every time.

Email #4: AAA School of Advertising

Hello Chris,
From the Head of Media Intelligence at DStv to a Miss SA Top 30 finalist, the AAA School of Advertising has an impressive 32-year record unleashing brilliant and accomplished talent in the advertising and marketing landscape both at home and internationally.
As the premier South African creative hub, you have succeeded in providing a holistic approach to advertising, design, and marketing education that empowers and equips your students to hit the ground running once they graduate.
The numbers and awards speak for themselves:
5 Gold and 17 Silver/Bronze international Advertising awards
10 L’Oreal Brandstorm awards
31 Gold and 56 Silver and 62 Bronze Loerie awards
12 Gold and 4 Silver Pendoring awards
3 Gold Assagai awards
4 Gold Design Indaba, Goldpack and OHMSA awards
46 finalists at the 2019 Loeries and Pendorings
You’ve earned your title as the Birthplace of Brilliant!
As the Chameleon Copywriter, I am ready to serve your students so they can take full advantage of the unique, immersive learning experience you’ve placed at their fingertips.
With over a decade of experience writing optimized content, I know the ins and outs of creating compelling and informative articles that appeal to readers and search engines.
My background as an accomplished bilingual writer, editor, and language teacher with SEO expertise makes me the marketing and creative professional of your dreams.
In a world where content and data reign supreme, you and your students should rely on a certified digital marketer with a wealth of experience, expertise, and authority–as well as the ability to adapt to changing trends to create compelling copy that truly resonates with any audience.
I’m excited to support you as you turn your students’ potential into achievement and encourage them to explore and innovate one exciting creative project at a time.
I’d love nothing more than to join your team of passionate educators and work together to shape the world and the future of marketing and creativity in South Africa and beyond.
Explore A Work In Progress to familiarize yourself with my professional story, and browse my portfolio at your leisure.
I’m available to answer any questions you might have via email or on a quick video call.

Email #5: REOPENING THE WORKPLACE CHECKLIST

Asset Type: Checklist
Subject Lines:
SL1: 19 Pro Tips to Reopen the Workplace Safely After COVID-19
SL2: Leverage Smart Technology to Reopen the Workplace Safely After COVID-19
SL3: Build a Cohesive “Back to the Office” Strategy Across Multiple Locations
SL4: Make the Workplace Safer After COVID-19 and Get Back to Full Productivity
Email Body:
Hello [first_name]
Has COVID-19 thrown a spanner in the wheels of your organization and left you uncertain of the next steps?
Get your operations back on track with these 3 key imperatives:
A healthy building environment and procedures.
Visibility into building performance and progress.
Securing employee confidence through communications.
The [[REOPENING THE WORKPLACE CHECKLIST]] explains how you can get back to the office, address your employees’ health and safety concerns, and achieve your organization’s digital transformation goals.
This checklist guides you through cost-effective and sustainable practices to ensure a safe and healthy work environment whether your organization operates in one location or across the globe.
CTA1: Access the checklist now.
CTA2: Reopen your workplace safely.
CTA3: Get back to full productivity.
CTA4: Reopen a safe and healthy workplace.

Email #6: Bridging the Gap Between Engineering, Product, and Other Business Units

Asset Type: e-Book
Subject Lines:
SL1: Can You Afford Productivity Losses Worth $530,000 Every Year?
SL2: Bridge Your Organization’s Communication Gap Right Now.
SL3: The Future of Enterprise Asynchronous Collaboration Is Here.
SL4: Build a Bridge and Boost Productivity by Nearly 40%.
Email Body:
Hello [first_name]
Did you know that communication silos within your organization waste almost 40% of your team’s time and could lead to a loss of productivity worth $530,000 every year?
The [[Bridging the Gap Between Engineering, Product, and other Business Units]] e-book explains how Stack Overflow for Teams helps you execute strategic plans seamlessly, update internal processes as and when needed, and meet your customers’ service-level agreement (SLA) on budget and within scope.
Efficient cross-team collaboration is no longer a pipe dream, thanks to Stack Overflow for Teams. Give your teams the right information in the right format and avoid expensive losses in translation.
CTA1: Boost your team’s productivity today!
CTA2: Gain your time and money back!
CTA3: Make clarity a reality today!
CTA4: Build a bridge to efficiency.

Email #7: Six Signs Your Cybersecurity Training Program Needs an Overhaul

Asset Type: e-Book
Subject Lines:
SL1: 6 Signs Your Organization’s Security Is at Risk
SL2: How Effective Cybersecurity Training Keeps Your Organization Safe
SL3: Empower Your Employees and Keep Your Organization Safe
SL4: Invest in Cybersecurity Training to Boost Employee Retention
Email Body:
Hello [first_name]
Ineffective or inexistent cybersecurity training costs organizations an average of $3.86 million per data breach, and when breaches occur, it can take up to 280 days to identify and contain them.
That’s 280 days during which your organization risks a loss of revenue, a tarnished reputation, and the theft of valuable proprietary information.
The [[Six Signs Your Cybersecurity Training Program Needs an Overhaul]] e-book helps you identify the gaps in your cybersecurity training and compliance standards that leave your organization vulnerable.
Leverage the existing skills of every team in your organization and reduce your upfront cybersecurity training costs by investing in-house.
CTA1: Invest in-house and secure your growth.
CTA2: Empower your workforce and protect your assets
CTA3: Empower and motivate your workforce today.
CTA4: Defend and protect your organization’s growth.

Email #8: Smart Innovators: Augmented Reality Solutions For Remote Assistance

Asset Type: Report
Subject Lines:
SL1: 8 Factors to Consider When Choosing Your Augmented Reality Partner
SL2: Top 27 Augmented Reality Remote Assistance Providers
SL3: How COVID-19 Restrictions Boosted the Demand for Augmented Reality Remote Assistance
SL4: Be Smart and Invest in Augmented Reality Remote Assistance Innovations/Solutions
Email Body:
Hello [first_name]
COVID-19 restrictions generated a sharp increase in the demand for remote assistance supported by augmented reality (AR) technology.
AR solutions that were optional are now a must-have offering if you’re to compete on a level playing field whether your offerings include industrial maintenance and repair, or IT servicing and troubleshooting.
The [[Smart Innovators: Augmented Reality Solutions For Remote Assistance]] report details how organizations left exposed by the COVID-19 pandemic have implemented AR solutions for remote assistance to continue doing business as usual.
Understand the current AR market, how it supports and enhances your remote assistance capabilities, and stay ahead of the competition.
CTA1: Innovate your remote assistance offerings today.
CTA2: Access the AR solutions report today.
CTA3: Keep up with AR remote assistance trends.
CTA4: Explore AR remote assistance solutions now!
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