With this new identity, I wanted to go back to the essence of Flak Beer & Music: two passions that have always been at the heart of the project, beer and music.

Flak is a Belgian craft beer brand, but to me, it represents much more than that. From the beginning, the idea has been to create a universe where beer culture meets music culture. Two worlds that share the same values: creativity, energy, experimentation, and above all, the ability to bring people together.

To strengthen the connection with music, I designed the typography with inspiration from the visual identity of guitar brands. The goal was to capture that iconic, authentic feel that is instantly connected to music culture, without making it too literal. The typography therefore becomes a key element of the identity, bringing Flak’s musical influence to life at first glance.

I wanted to build a stronger and more recognizable identity that naturally brings these two worlds together. Each beer can have its own character, energy, and personality while still being clearly part of the Flak universe.

This new identity makes Flak more consistent, more distinctive, and above all, closer to what I have always wanted the brand to represent.