Rooted in Responsibility: Designing GUESS’s Sustainability

A digital space to share the brand’s eco efforts and partnerships with clear intention

The GUESS Sustainability page brings together the brand’s mission, materials, and initiatives into a single, easy-to-follow experience. With so much information involved, the focus was on creating a structure that helps people explore and understand it at their own pace.

I started by researching GUESS’s sustainability efforts and organizing the content into clear, scrollable sections.

The page opens with a shoppable, editorial moment, then moves into material education, key initiatives, and a timeline of the brand’s ongoing commitments.

I designed supporting emails and assets, focusing on clear hierarchy while maintaining the same visual language.