Editorial Video, IG stories

J.ING

J.ING | Backyard Spring Dresses

Building a consistent visual identity across video, social, and digital campaigns.

Jane Chen

Redesigning the GUESS Sustainability page was about more than just organizing content—it was about helping people understand what sustainability actually looks like behind the scenes. The challenge was to translate a wide range of initiatives, timelines, and educational content into a space that felt approachable, thoughtful, and aligned with the brand. The page needed to serve both everyday shoppers who were curious about what the brand is doing behind the scenes, and organizations who might want to partner with GUESS. I began by researching the company’s sustainability efforts in depth—reading internal reports, gathering assets, and outlining the key pillars of the page. From there, I shaped the content into distinct, scrollable sections: a product-forward intro featuring the eco collection, followed by a breakdown of eco-conscious materials, core initiatives, a goal timeline, and the partnership with resale and take-back programs.