Branding, Visual Identity, Logo, Packaging | Bread Company

The central challenge in creating the visual identity was to position Levu as a premium artisan bread brand, setting it apart from the competitive market. To achieve this, the visual identity needed to capture the essence of the brand:

Honor traditional natural fermentation techniques, a true backbone of the brand,

Communicate the feeling of care and attention that goes into the preparation of each loaf, evoking an emotional connection with consumers.

Reflect superior quality and exclusivity: It was crucial that the visual identity justified the higher price of the breads, highlighting the quality and exclusivity of the ingredients compared to conventional products.

Adults between 25 and 55 years old, with greater purchasing power and an interest in investing in higher quality products.

Individuals who value a healthy and sustainable lifestyle, with a preference for organic, non-industrialized and ethically sourced products.

Active on social media, where they seek recommendations and share their experiences with products and brands.

To meet these requirements, a visual narrative was developed that clearly communicates Levu’s values ​​from the very first contact, making the brand instantly appealing and establishing an emotional connection with consumers.

Versatility was ensured by using technical design criteria to create the identity, ensuring it can be adapted to a variety of formats and sizes, from product labels to digital advertisements and promotional material. This approach ensures visual consistency across all platforms.

The name Levu was chosen for its light, memorable, and contemporary sound — reflecting the simplicity and artisanal care of natural fermentation. Inspired by the word "leaven," which plays a central role in the fermentation process, the name carries a direct connection to the living essence of bread. Additionally, Levu evokes the idea of rising, growth, and softness — qualities that represent both the texture of the product and the brand’s essence: bread with soul, made with time, technique, and respect for ingredients.

The chosen color palette for Levu perfectly encapsulates the brand's dedication to producing high-quality artisan bread. Here's how each color contributes to the brand's story:

Ivory Cream (#F8EFE4): This soft, comforting shade represents the purity and quality of the ingredients used in Levu’s breads. It symbolizes the meticulous care and dedication that goes into the preparation of each product.

Deep Plum (#4C3444): This rich, dark shade embodies the uniqueness and premium quality of a product that undergoes a meticulous artisanal process. It symbolizes both traditional heritage and innovation in baking.

Golden Saffron (#DF8A37): Radiating warmth and flavor, this vibrant color captures the essential experiences of the baking process. Golden Saffron represents the alchemical transformation of simple ingredients into delicious, golden creations, fresh from the oven. It conveys the passion and artistry that goes into baking, highlighting the sensory appeal and visual delight of a perfectly baked loaf.

The fonts for Levu's brand were chosen to represent its essence: a mix of tradition, care, handmade and exclusivity.

Shelby Bold: presents a whimsical, handcrafted style that resonates with the artisanal quality of Levu's breads. It's only available in lowercase, which adds a unique, informal touch that makes the brand feel approachable and friendly.

Lato Bold Italic: convey a sense of importance and dynamism, adding a modern twist that complements the more playful Shelby Bold. It’s assertive yet versatile, ensuring readability and differentiation.

Lato Regular: clean and modern with excellent readability. It provides a professional and clear appearance for more extensive text blocks.

Ready to create an identity that conveys your brand values ​​and creates a connection with your consumers?

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