Corsair Rebranding and Website Redesign
Kyle Hazan
A Modern Brand, Booking-First UX for FlyCorsair
Corsair, a French long-haul airline, was struggling with an outdated digital presence and fragmented brand expression across touchpoints.
While working at Ultranoir, I was brought in to lead a full rebranding and website redesign project, unifying the brand identity and delivering a responsive, modern website that reflects Corsair’s values while serving both local and international customers.
01 - (Discover) - Understand the root problems of the current experience
Key Stats
7 years without a redesign
38% surveys saw Corsair as modern
68% bounce rate on booking pages
4,500 monthly support requests
2 Supporting Data Points from Analytics & Research
68% bounce rate on key booking pages revealed deep friction in the conversion funnel.
7 years without a redesign left Corsair’s digital experience lagging behind competitors, with outdated patterns frustrating both new and returning users.
50+ Passenger Interviews Across 3 Markets
Interviews with travelers from France, Canada, and the Caribbean revealed consistent pain points:
Difficulty comparing fares and dates due to resetting inputs and unclear pricing models.
A lack of trust in the booking flow, with users craving greater transparency and reassurance.
Desire for a more emotional and premium tone that matched the excitement of travel rather than a purely transactional process.
I just wanted to book a simple round trip, but the process was so confusing. The dates kept resetting, the pricing wasn’t clear, and I had to start over twice. In the end, I gave up and booked with another airline that felt easier to use.
02 - (Define) - Pinpoint the opportunity and reframe the problem
How might we modernize Corsair’s brand and UX to support both business and holiday travelers — while making booking fast, and intuitive?
03 - (Develop) - Explore, prototype, and validate new solutions
3 Iterative Prototypes
We built and tested three progressively refined prototypes (low-fi, mid-fi, hi-fi) to validate navigation, booking flows, and emotional resonance. Each iteration incorporated direct passenger feedback and stakeholder alignment.
+40% Faster Task Completion
Final usability tests showed a 40% reduction in time-to-complete for booking tasks compared to the old site — a strong indicator of improved clarity and flow efficiency.
04- (Deliver) - Launch & measure impact of the improved experience
Key Results
+44% Faster booking help & check-in
+55% Mobile conversion boost
+62% More returning users
60% Less design time with system
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Posted Aug 27, 2025
Led Corsair's rebranding and website redesign for a modern, unified digital presence.
