Trampolin - Social Money App

Trampolin is a mobile app that allows individuals to create and join common savings pools. The app is designed for friends and family members who want to save money together toward a shared goal or dream. With Trampolin, you can easily set up a group savings plan, contribute money to the pool, and track your progress toward your goal.

Trampolin lets users create a personalized savings plan. You can set a savings goal, choose a target date, and decide how much money you want to contribute to the pool each week or month. This makes it easy to stay on track and reach your goal in a timely manner.

Trampolin also offers a social aspect to group saving. You can invite your friends and family members to join your savings plan and contribute to the pool. This makes saving money together towards a shared goal easier and more fun. You can also share updates and progress reports with your group to keep everyone motivated and engaged.

As the founding product manager, I was tasked with creating an engaging and informative landing page that effectively communicated Trampolin's unique features and benefits to potential users.

The primary objective of the landing page was to capture the attention of visitors and encourage them to sign up for the beta launch waitlist. To achieve this, the page needed to showcase the app's key features, highlight its value proposition and establish a sense of trust and credibility.

Concise Communication: Condensing the app's comprehensive features into a clear and concise format without overwhelming the visitors was a significant challenge.

Visual Appeal: Designing a visually appealing landing page that aligned with Trampolin's brand identity and conveyed its purpose effectively was crucial for attracting and retaining users.

Call-to-Action: Crafting a compelling call-to-action that encouraged visitors to sign up for the beta waitlist while conveying a sense of urgency.

Messaging and Copywriting: I collaborated closely with the marketing team to craft a compelling messaging strategy. The copy was focused on highlighting the app's main value propositions, emphasizing the benefits of collective saving, and establishing a sense of community among users.

Design and Layout: The design was kept clean and modern, with a vibrant color scheme to evoke a sense of excitement and positive energy. Concise sections with eye-catching visuals were used to break down information and maintain user engagement.

Responsive Design: Given the mobile nature of the app, ensuring a responsive design was essential to provide a seamless experience across devices.

The landing page successfully captured the essence of Trampolin and resonated with the target audience. Key achievements include:

High Conversion Rate: The landing page achieved a high conversion rate, with a significant number of visitors signing up for the beta waitlist.

User Engagement: The visually appealing layout and concise messaging led to increased user engagement, with visitors spending more time on the page.

Growing Interest: The landing page successfully generated interest and buzz around Trampolin, leading to increased social media shares and referrals.

The development of Trampolin's landing page was a resounding success. By effectively conveying the app's value proposition and unique features, it attracted a substantial number of users interested in participating in the beta launch. The project showcased my ability to collaborate with cross-functional teams, create visually appealing designs, and communicate a compelling message to drive user engagement and conversions. Trampolin's landing page serves as a testament to my skills in web development and project management, and I'm proud to have contributed to the app's successful launch and growth.