Next Step
Wallace Neves
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Next Step: An English school redefining language learning through innovation and human connection. Our B2B model offers companies a simple, creative, and enjoyable approach to English learning. Join us to discover how mastering English can propel your personal and professional growth.
The concept of Next Steps' visual identity was based on three key points:
1. Innovation: We created a logo that stands out from the conventional standards used by other companies in this niche. We employed graphic elements with geometric shapes and straight lines, which are trending in the market.
2. Prominence: As an essential part of the brand's communication strategy, the logo was structured around the initials of "Next Steps". It is minimalist, easily recognizable, and memorable for the target audience, contributing to the brand's introduction in the market.
3. Unity and Synchrony: The logo was designed with complementary and harmonious geometric shapes, accompanied by colors that evoke education and learning. This reinforces Next Steps' identity.
