DaaS Solutions Marketing Campaign - All Inclusive Technology
This campaign focuses on the inclusive hardware, software and support options that Commercial offers, and the advantages to clients of picking the package designed for their needs.
3D mock-up of the campaign eBook All Inclusive Technology
The eBook
The All Inclusive Technology eBook functions as an in-depth guide to Commercial’s DaaS services.
It educates readers on simplifying IT management, covering devices, support, and lifecycle services, while positioning Commercial as a trusted partner for scalable, all-inclusive technology solutions.
Client
Commercial Ltd
The Challenge
Introducing a new service in a crowded market.
The Solution
Developing a memorable theme to capture attention.
The Result
A 5-week campaign designed to build service awareness and attract new clients.
Deliverables
eBook | Emails | Social Content | Landing Page | Email Banner | Social Profile Banners | Presentation
The Emails
A structured email flow running for five weeks, consisting of seven emails that highlight areas of the eBook.
Mock-up of a user interacting with a campaign email on a phone
Display of the campaign email layout including 3 way segmentation on first email
The Socials
Seven social media posts designed to extend reach and drive traffic to the eBook campaign.
User viewing a campaign social graphic on a phone
Display of the campaign social graphics including 3 way segmentation on the first
The Web
The landing page functions as a conversion hub for the All Inclusive Technology eBook.
User interacting with the campaign landing page on a laptop
Display of campaign landing page layout and automated email containing eBook link
The Banner
The email banner is designed to quickly capture attention and drive eBook downloads.
User reading an email with the campaign email banner attached
Campaign email banner that links to the landing page