“Dog Love” is a brand focused on the affection and care for dogs, offering products, services, or a community for dog lovers. The logo should: Create a memorable visual identity centered on dogs and love.Appeal to dog owners by evoking warmth and trust. Be versatile across platforms and scales, from icons to signage.Stand out by emphasizing the emotional bond between humans and dogs.Support the brand’s mission of promoting responsible dog ownership with a professional, friendly design.

Coming up with the concept was fun. As I was brainstorming ideas for the logo, I designed a dog’s head and created a heart-shaped ‘L’ to represent the ‘love’ part. I decided to continue with this style and eventually developed the final logo.

Creating their branding elements was a rewarding and creative experience. I enjoyed exploring a vibrant palette, with calming shades of green, soft off-white, and a variety of complementary colors that worked together to bring their brand to life. The process allowed for creativity and experimentation, resulting in a cohesive and visually appealing design.

Designing the product packaging for Dog Love was an enjoyable and inspiring process. I drew influence from Pedigree Dog Food but aimed to create a friendly, playful design that aligned with Dog Love’s brand while standing out from competitors. This is the final design I developed.