Logo Creation for Go Fly

Go Fly Airport is a modern, customer-centric airport focused on providing an accessible, efficient, and enjoyable travel experience. The logo should reflect the core values of the company—innovation, trust, ease of travel, and freedom. It needs to be professional, memorable, and visually striking, symbolizing motion and the excitement of flying, while appealing to both frequent and leisure travelers.

Coming up with the concept was a bit challenging. I was trying to explore their logo mark being an airplane, and my first initial designs did not match the brand, so I started to play around with the type as I was looking at the g in Helvetica. What if I cut the part with the ligature and had it facing up? That’s how I Came up with the logomark.

Sketching: When I was exploring the concept of designs, I was sketching out my ideas on paper, experimenting with different shapes, colors, and layouts. This process helped me develop a deeper understanding of how visual elements work together to create impactful designs.

The results: As I refined my designs, I focused on the final stage—perfecting every detail, ensuring alignment, balance, and consistency across all elements. This final stage often involved multiple revisions and feedback, but it was key to transforming initial concepts into fully realized, impactful designs that could resonate with audiences and meet project goals.