OddFormula

Year. 2023 | Client. Singa! | Scope : Web Design & Site Creation

Odd Formula is a materials brand born from creators' pain points, primarily known for their brush-on glazes.The brand helps simplify the creative process by standardizing and sharing color variations that can differ dramatically depending on glaze application, clay type, temperature, and materials. Users can explore three-level color samples based on different application thickness.

To effectively convey this brand message and value, I approached the design with a 'laboratory' concept.

On the product detail page, related products were added to help customers shop more easily.