The identity was to nod to the popular Italian restaurant in South Australia, and to past collaborative Coopers labels. The design required a clean a sophisticated approach, in line with the Coopers brand, to be translated across multiple materials, i.e. coasters, cans, umbrellas and other marketing assets. 

The colour palette was chosen to reflect both a modern Italian/ vintage look. The original typeface created, incorporated elements from 1920’s design, yet aligned with a clean modern look. As a team we wanted to continue the vintage style approach with advertising- the poster illustration depicting well known Italian restaurants of Adelaide in a vintage style poster, combined with subtle elements of the label design i.e. the checkered floor and the stars. The posters were to be framed and hung in venues.