Imbue Curls USA Launch at Target – A Vegan, Cruelty-Free Haircare Brand for 3a-4c Curls

The client emphasized the importance of creating a bright, fun campaign that embodied a sense of community within the curly hair movement. I played a key role in talent and location scouting, sourcing fashion stylists, hair stylists, makeup artists, models, set designers/props stylists, production assistants (PAs), video directors/filmmakers, and set photographers. I researched colors, themes, props, sets, and wardrobe. On set, I assisted as a PA, managing props, curl products, and ensuring that the models and talent had everything they needed.

Timeline: 2 Months Budget: $$$ Deliverables: • Community, self-love 1 • Fun, happy, natural 2 • Clean, bright 3