Imbue Curls USA Target Launch 2022
Paloma E
Marketing Strategist
Researcher
Google Drive
Imbue Curls USA Launch at Target – A Vegan, Cruelty-Free Haircare Brand for 3a-4c Curls
The client emphasized the importance of creating a bright, fun campaign that embodied a sense of community within the curly hair movement. I played a key role in talent and location scouting, sourcing fashion stylists, hair stylists, makeup artists, models, set designers/props stylists, production assistants (PAs), video directors/filmmakers, and set photographers. I researched colors, themes, props, sets, and wardrobe. On set, I assisted as a PA, managing props, curl products, and ensuring that the models and talent had everything they needed.
Timeline: 2 Months
Budget: $$$
Deliverables:
• Community, self-love 1
• Fun, happy, natural 2
• Clean, bright 3
Imbue Curls Target Campaign Video
Imbue Curls Model and Influsencer
Image - Imbue Curls Products 4a-4c
Imbue Curls Products 1 (Imbue Curl Liberating Sulfate Free Shampoo for Wavy and Curly ), 2 ( Imbue - Curl Respecting Conditioner ), and 3 (Imbue Curl Hair Conditioner, 300ml - Protein-Rich, Repairing, Vegan, Suitable for 3a-4c Curls, Smooths and Strengthens)
Image - Imbue Curls Products
Image - Imbue Curls Products
Imbue Curl Models
Imbue Curl Models
Imbue Curls Curl Empowering Creme Gel
2022
