Imbue Curls on TikTok

In celebration of Imbue's USA product launch at target, a coworker and I made a cute and fast-paced TikTok.

I wanted to make sure to capture as much sunlight and nature as we could outside and create a super fun (but fast) video including a little walk-through of the target to make it relatable, instead of just showing the products themselves.

The video was supposed to be around 15-20 seconds.

I had to make sure to get the target sign in the shot.

Products needed to be in the target basket.