Yatal International Brand Identity Guidelines

Yatal International was founded to support young businesses. It is a versatile tool for entrepreneurs. Yatal is like its founder: a hybrid company: is agile, dynamic, and versatile. Agile because they adapt easily and quickly to companies and their tasks. Their processes are not fixed and they constantly adapt to their clients (and not the other way around). We make our resources available so that our clients do not change their pace or organization when working with us.

Dynamic in its strategy and organization. Yatal collaborates with universities to keep up with the latest trends. They regularly offer student jobs, university internships, and graduation positions. In addition, Yatal is on the Start-Up Academy committee to help young entrepreneurs launch their businesses. Versatile because of the multidisciplinary nature of the services offered. Yatal is an expert in information aggregation. Their goal is to apply services to their clients according to their needs and to be as complete as possible to become indispensable to entrepreneurs.

Yatal's goal is to provide support to the entrepreneur, to fill in the gaps in their administrative and accounting skills, as well as in marketing, internal organization, and fundraising. They see themselves as the new economic and qualitative tool that is essential to an entrepreneur's peace of mind.

The logo symbol shows how "Yatal" comes up with the solution to two problems in business and crosses them into a better business development solution. The letter “y” and bracket are used to tell the tagline, brand name, ton of voice, etc. on another hand it’s replacing the missing letter on the logo. Also, the symbol can be used for the letter “y” in the “Yatal” brand name.