Gioia means to “Joy” in Italian and that feeling is the base of this brand that was developed in tandem with the project’s Interior Designer.

Gioia is an Italian restaurant (or rather a Trattoria - the laid back, let’s chill while we eat type) with a modern, mediterranean twist that wanted to stand out in the crowd of the typical “Italian flag” restaurants found in most cities around the world.

Based on the materials proposed by the Interior Designer and the overall philosophy and mission of the restaurant, the brand design was born.