Car Detailing Website, Car Wash Website, Auto Detailing

This project involved designing a modern, user-focused website for Impress Auto Styling, a Brooklyn-based auto customization business specializing in vinyl wraps, paint protection film (PPF), commercial vehicle wraps, and custom artwork. The goal was to create a high-impact online presence that reflects the brand’s premium quality and urban style while driving customer engagement through visuals and intuitive navigation.

The site needed to clearly showcase the services, allow customers to explore the gallery for inspiration, and easily find contact/location details for inquiries and visits. Mobile responsiveness, bold design elements, and a sleek black/yellow theme were prioritized to reflect the brand's street-smart professionalism and cutting-edge service offering.

The client needed a complete website revamp to replace a generic and outdated web presence. The major challenges were:

Presenting a wide variety of visual content (vinyl wraps, color changes, and artwork) in an organized, appealing manner without overwhelming users.

Creating a strong call-to-action that drives inquiries and bookings.

Designing a site that feels premium and urban while remaining accessible and easy to navigate.

Ensuring the website is responsive across all devices and loads fast despite a gallery-heavy layout.

As the lead website designer and developer, my responsibilities included:

Project Discovery: Understanding the brand’s service offerings, audience, and visual identity.

UX/UI Design: Creating the layout structure, choosing fonts and colors, and designing key sections: Hero, Services, Gallery, and Contact.

Development: Building the website using WordPress and Elementor for easy content management.

Performance Optimization: Compressing images, optimizing scripts, and ensuring responsive design.

SEO & CTA Integration: Including on-page SEO best practices and multiple “Contact Us” call-to-action buttons for better conversion.

Hero section with full-width background and strong headline

Dynamic services section with visuals for each category

Interactive gallery showcasing before/after and completed work

Contact section with embedded Google Map, phone numbers, and inquiry form

Instagram icon integration for social proof and engagement

Mobile-responsive layout

Bold yellow/black branding consistent with client’s logo and vehicle aesthetics

The final result was a visually compelling and strategically structured website that:

Increased user engagement through bold visuals and easy navigation.

Gave the client a professional, credible online presence that matched the quality of their work.

Helped generate more inquiries through prominent CTAs and an intuitive contact section.

Enabled the client to showcase their portfolio with an easy-to-update gallery section.

Was mobile-optimized, loading quickly and performing well across devices.

The Impress Auto Styling website project is a strong example of how effective design, brand alignment, and user experience come together to elevate a local business online. The client was satisfied with the outcome and reported a noticeable improvement in customer inquiries and visibility.