FamiLami: Install-to-Paid from 0.1% to 5%
Val L.
As Senior PM at FamiLami (iOS & Android family app) I owned growth and monetization.
What I did
Reworked onboarding, paywall and pricing
Ran continuous A/B tests across the funnel
Results
Install-to-paid conversion grew from 0.1% to 5%
Top 4 in iOS Lifestyle
#1 in Google Play Parenting (CIS)
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Posted Oct 11, 2026
Grew install-to-paid conversion of a family app from 0.1% to 5% and reached top 4 in iOS Lifestyle.
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Timeline
Nov 1, 2023 - Feb 28, 2025
