Bringing MedPro CFO Online with a Bold, Human-Centered Website

MedPro CFO (medprocfo.us) is a financial services firm specializing in outsourced CFO solutions for healthcare providers. They needed a website that would reflect their trusted, professional brand while standing out in a sea of sterile financial sites.

The client had no existing online presence. They needed:

A fully branded website from scratch

Friendly yet professional custom illustrations

Subtle animations to guide user engagement

Clean development that was fast, responsive, and SEO-friendly

MedPro CFO wanted to look credible without being boring—a tough balance for a financial site.

From the ground up, I led the full process:

Web Design: Created a modern, minimal layout that highlights the client’s unique positioning in the healthcare finance space.

Illustrations: Designed custom characters and scenes that reflect real medical teams, financial growth, and collaboration—making complex services feel more human.

Animations: Added scroll-based and hover animations to draw attention to key CTAs without overwhelming the user.

Development: Built the entire site to be responsive, mobile-optimized, and lightning-fast. Integrated basic SEO structure and performance tuning.

On-time launch with few revisions needed after first full draft

Client feedback: "Exactly what we envisioned. Clean, approachable, and on-brand."

Increased credibility and readiness for client acquisition campaigns

Built-in flexibility for future service expansions

A financial website doesn't have to be dull. With thoughtful design and storytelling illustrations, MedPro CFO now has a site that connects with healthcare professionals and stands out from the competition.

Let’s build something extraordinary together. [Contact me] today!