Redesigning dashboard for a marketing automation tool

Developed Optmyzr's account dashboard to enhance tools’ discoverability, resulting in a 28% reduction in customer support queries

Implemented hierarchical organization to formulate customized layout and 50+ interactive data visualizations, acquiring over 200+ active users within a month of its release

Directed brainstorming workshops with Product Managers and Engineers, leveraging user story mapping, design studio sessions, and card sorting, implementing 15 key features based on feedback