Led the creative development and

Led the creative development and rollout of Studyportals' brand evolution, modernising the visual identity while preserving the brand's recognition and values. The project included refining the visual language, creating a scalable brand system, and developing comprehensive guidelines, templates, and reusable assets to ensure consistency across digital and print touchpoints. Working closely with cross-functional teams, I helped implement the refreshed identity across the organisation, making it easier for both designers and non-designers to create on-brand content efficiently.