Midleton Distillery Collection Built the direct-to-consumer by Alberto ArenaMidleton Distillery Collection Built the direct-to-consumer by Alberto Arena

Midleton Distillery Collection Built the direct-to-consumer

Portfolio project
Alberto Arena
Midleton Distillery Collection Built the direct-to-consumer e-commerce platform for Irish Distillers, unifying seven premium whiskey brands — Jameson, Redbreast, Midleton Very Rare, Powers, Spot Whiskeys, Method & Madness, and Knappogue Castle — under a single storefront with international shipping. Integrated a custom Shopify backend with a corporate gifting service supporting personalisation, multi-address shipping, and exclusive corporate-only product ranges. Engineered for global scale with a seamless checkout across multiple markets.

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Midleton Distillery Collection Built the direct-to-consumer e-commerce platform for Irish Distillers, unifying seven premium whiskey brands — Jameson, Redbr...

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Feb 1, 2022 - Ongoing

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